If you’re wondering whether it’s better to do your own digital marketing in-house or to partner with an agency, you’re not alone. It can be tough trying to decide in-house vs outsourced for your marketing strategy, especially with so many factors to consider.
1. Expertise across the board.
A marketing agency is filled with marketing experts with varied skills; each person is specialised in a specific channel or a specific aspect of digital marketing. Partnering with a digital marketing agency means that you are paying one fee for the use of several individuals, where each of them is an expert in their own field and has a great depth of experience.
In general, it is far more cost-effective to partner with a marketing agency in comparison to hiring a full in-house team. This is, of course, depending on the size of your business, and what your overall goal is.
3. Efficiency and productivity.
Agencies work with many different businesses and there is a high likelihood that they have worked for a business similar to yours. What this means to you is that they’ll understand your needs and will know how to fulfill them. They have the experience and proven processes in place that makes it possible for them to produce high-quality work that meets both your deadline and your budget. You won’t have to worry about the operational side of things, this will be taken care of.
4. Results and responsibility.
Good and great agencies are driven by results. A part of the high-quality work that they produce is to ensure that any data they gather, analyse and report on to you is accurate, insightful and helps draw the right conclusions to drive the right outcomes. If a campaign was a success, they will report to you on the different metrics (including the ROI) and will give you recommendations to replicate this success on the following campaigns. If a campaign was not successful, they will look at the facts, analyse them and give you recommendations to make sure that the following campaigns are better (this is at least what we would do).
5. Larger network and access to advanced tools and knowledge.
Where agencies work with a variety of different tools and solutions they are very likely to have a large network of partners. Partnering with an agency gives you the opportunity to gain further partnerships that you may not otherwise have had the chance to have. Moreover, agencies continually invest in new tools: software, platforms etc. as they need to be able to run successful campaigns efficiently. These investments are not something your business will need to plan and budget for, as it will already be in-hand. And finally, great digital marketing agencies are always investing in training for their staff members so they can stay on top of the latest trends at all times in order to deliver the best quality work and the best results. This is yet another benefit of partnering with an agency.
Employee turnover is a valid factor to take into consideration; marketing employees, when working for the same company internally for years, are more inclined to stagnate in creativity. In turn, this leads to some employees leaving to find another job. Usually, when this happens, the remaining in-house team members are left to pick-up where their colleague left, regardless of whether or not they are skilled in this particular area (and as seen above, rarely will they be trained or developed to catch up on this lack of skills). By partnering with an agency, you can outsource some of your marketing needs, enabling you to maintain momentum on your core projects.
7. Outside perspective.
The people in an agency aren’t in your day-to-day business running, and this is actually a benefit for your strategy. Agencies are professionals in the field and they can give you an outsider’s point of view. They will be able to bring fresh insights as well as their experiences and knowledge. Moreover, because an agency works with many other businesses and industries, they can bring the best practices into yours with great success in terms of setting clear, relevant marketing objectives and always aligning the marketing goals with your business goals. So, if you’re looking for skill diversification, reliability and scalability, choosing to partner with an agency might be the best way to grow your business and improve your marketing results.
8. Scalability and flexibility.
One of the many great benefits of partnering with an agency is that when you have a strict deadline, you can scale, add skill and experience to your team almost immediately. This is a great advantage when the help you need is specific, and training your existing staff and buying new tools is not an option, due to the urgency of the project, the time to invest in training and tools, waiting for your staff to be up to speed etc.